Perfect10 is a Teeth Whitening and Spray Tanning Salon owned by Jenny Shankey in Eau Claire, WI.
Jenny approached me with a problem. When Jenny bought the business from the previous owner, she kept the same logo for 6 years. She was concerned the old brand was tired and wanted to reinvent herself to stay relevant with her target audience. I discovered in my research phase that Perfect 10 had a large audience of women, so we redirected the rebranding efforts to soften the brand’s visual appeal and add a more illustrative vibe with a profile of a woman. The new rebrand is simple, and sophisticated. The color palette consists of different hues of blues and browns to indicate the cleanliness of teeth and the bronze of the spray tanning she provides. I work part time for Jenny as a Digital Content Marketing Manager/Graphic Designer and manage all of her Social Media Platforms (Facebook, Instagram).