Organics is a typeface created to promote, sell and educate the use of organic products. It is a serif typeface with moderate contrast and a larger x-height that is well suited for both body text and header text. It is busy, yet simple with organic flares. Organic produce takes on a lot of shapes and sizes and never is 'perfect' and I wanted to incorporate that feel into the typeface.
I created a little booklet with information about living sustainably using the typeface paired with beautiful photography.